|Tapinator, Inc. (TAPM) Tapping into Growing Market with Popular and Highly Anticipated Games, Strategic Releases, and Staying Power Strategy|
- Tapinator games garner hundreds of thousands of daily downloads, millions of players, and coveted “New Games We Love” distinctions
- Strategic releases include highly anticipated puzzle game “ColorFill” in advance of holiday shopping season, as part of aggressive Full-Featured release strategy
- Business strategy reflects staying power and ability to tap into the healthy and growing revenues of the global gaming industry
Tapinator, Inc. (OTCQB: TAPM), a leading developer of mobile games on the iOS, Google Play, and Amazon platforms, is tapping into the growing mobile gaming market with staying power based on a strategic release schedule, strong business model, and unique revenue-generating approach, that produces a consistent and attractive return on investment.
The company, recently featured in an editorial titled, “Highly Anticipated Game Releases” (http://nnw.fm/WXmP8), has built a broad portfolio of over 300 mobile games that have been downloaded by more than 450 million players worldwide. Hailed as “One to Watch” (http://nnw.fm/Hv38g) within the mobile gaming market, TAPM has garnered considerable market attention recently with its hundreds of thousands of daily player downloads, and hit releases of “Big Sport Fishing 2017” and “Dice Mage 2” both of which were distinguished as “New Games We Love” on the Apple iOS platform (http://nnw.fm/Xy3V5).
Among highly-anticipated new releases is the Company’s puzzle game, “ColorFill” that is scheduled for worldwide release on December 7, 2017. Available just in time for the holiday shopping season, this new revolutionary puzzle game blends features and elements similar to those found in popular games such as “Sudoku” and “Minesweeper” in order to attract a large loyal audience and create a new classic.
TAPM’s offerings include best-in-class titles intended to entertain consumers over a long period, which the Company refers to as “Full-Featured Games.” These products include TAPM’s popular titles, such as “ROCKY™” and “Solitaire Dash.” The Full-Featured line collectively hit a cord with the gaming community, reflecting a 255 percent growth in bookings through the third quarter of 2017. Based on this momentum, Tapinator just announced a Full-Featured release strategy (http://nnw.fm/f3jSx) that is two-fold: (i) optimize existing hit games in terms of engagement and monetization and (ii) release new games with great home run and/or long-term/evergreen potential.
In addition to its Full-Featured titles, the Company offers a wide and strong selection of simple, simulation-style mobile games, which it refers to as Rapid-Launch Games. These are hard-hitting games with low development costs that are very popular in the mobile gaming community, often based on current and popular trends.
Across Tapinator’s large catalog of games, virtual goods can be purchased via in-app purchases to enhance the gameplay experience. By blending consumer app store transactions with the Company’s sale of strategically-placed branded advertisements, TAPM has managed to generate consistent and attractive investment returns.
TAPM’s business model and aggressive release strategy reflect its staying power and ability to tap into the strong growth of global mobile gaming, which Statistics portal Statista.com forecasts will have grown to $188.9 billion by 2020, up from $69.7 billion in 2015. As reflected in a recent Morningstar article titled, “Should You Stuff Your Stocking With Video Game Stocks?” (http://nnw.fm/0AGSe), TAPM’s strategies for enhancing the engagement of current users and increasing revenue from existing games is right in line with industry leaders and presents a ripe opportunity to increase revenue and grow margins. Explained by George Cipolloni, a portfolio manager at Chartwell Investment Partners and manager of Berwyn Income, this is a boon to margins, “If you’re buying extra ammo or weapons, that’s really additive to the bottom line,” he says. “It’s pure margin for these companies, and we have seen margins and free cash exploding as a result.”
For more information, visit the company’s website at www.Tapinator.com
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