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Ad
Specs - Ad Rate - Metrics
Our viewers characteristics are listed below. Out
of all these information, two are worthy of extra attention. The
first is that our user’s average session time is 19 minutes. This
means that TheLion.com’s users are not one click wonder or just
passing through. These are dedicated users who spending time posting
and reading. This should be a great sign for advertisers. The second
is that 84% of users have made an on-line purchase within the last
6 months. This means that more than 5 out of 6 users have recently
bought from the internet. Advertiser’s should be very pleased with
this information. After all, advertising’s final goal is to get
sales.
| 13-17 |
0.6% |
<$25k |
11.7% |
Male |
86.5% |
| 18-24 |
6.6% |
$25-$35k |
7.5% |
Female |
13.5% |
| 25-29 |
11.8% |
$35-$50k |
12.4% |
|
|
| 30-39 |
26.6% |
$50-$75k |
20.8% |
|
|
| 40-49 |
28.2% |
$75k-100k |
15.7% |
|
|
| 50-59 |
18.1% |
$100k-125k |
12.2% |
|
|
| 60-69 |
5.7% |
$125k+ |
19.7% |
|
|
| 70+ |
2.4% |
|
|
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Average
session time: 19 minutes
- 76% have a college degree or higher
- 48% have household incomes over $75,000
- 41% have a net worth of over $100,000
- 98% invest in stocks
- 43% have a portfolio of over $100,000
- 84% have made an on-line purchase within
the last 6 months
- 100,000 vistors
- 10 million monthly page views
- 41% have a net worth of over $100,000
- Average session time: 19 minutes
- 30 million message board postings listed
- 20,000+ active board
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